It always amazes me, how overlooked the importance of something as simple as hydration is to the skin. Moisture or hydration (water) is essential to the healthy function of skin, regardless of any skin condition or “type”, as some refer to. Most people are unaware if their skin is hydrated or dehydrated. Many confuse their over-active oil glands with being “hydrated”, as people with “oily skin” can’t feel that they are dehydrated. It is difficult to just look at the skin and determine if it is substantially hydrated- Skinprint actually utilizes a biometric measurement called a corneometer to measure hydration levels in the statum corneum- this tells us what type of lotion to formulate. Why does proper skin hydration even matter? Proper hydration levels allow for normal cell production and turnover. Hydrated skin also responds better to aesthetic treatments, and heals faster. And lastly, and possibly most important to many, hydrated skin LOOKS YOUNGER. The skin’s tone and texture is more even, and feels softer, more supple. Imagine when you soak too long in a hot bath, and the skin on your fingers becomes “prune like”- the water is literally sucked out of them- all of the texture in the skin becomes pronounced, wrinkles and crepiness appear. And as the skin becomes re-hydrated, all the wrinkles plump back out, and the skin is smooth once again! Just imagine the positive benefits one could see if they suddenly made their dehydrated facial skin wonderfully hydrated…. What a difference it can make.There are a couple key factors in an effective lotion, although everyone’s individual needs vary and certain aspects, such as barrier function, oil levels, and aesthetic preference need to be accounted for. Critical ingredients in a lotion are sophisticated blends of humectants and occlusives. These are hydrating ingredients, that in the right combination, work synergistically to get the skin hydrated, and keep it that way. The way they work: a humectant, such as glycerin, actually attracts and pulls moisture into the skin to get the skin more hydrated; an occlusive, such as petrolatum, then creates a protective seal on the skin to keep the attained moisture in the skin. This sophisticated approach to a simple lotion is what actually gets the skin hydrated, for the long term, and it works immediately. *One myth to put to rest: Drink as much water as you’d like, but your skin will remain the same! Your skin is a complex organ, that just happens to be on the outside of your body, and acts much like a buffer. It’s job is to keep your water in your body (not to steal it), and it will source it’s own water externally, not internally. This is why there are two primary ways that skin gets hydrated: 1. Topical (lotions) and 2. Air Humidity (ever notice how dry your skin feels in the Winter verses the Summer?). Of course, drink plenty of water for a healthy body! (And use a Skinprint lotion for healthy, hydrated skin!)